Sep ’22 – Now
Product Design Manager
CtrlChain · Eindhoven, NL
Manager since Jan 2026. Previously Lead Product Designer (2024–25) · Lead UI/UX Designer (2022–23)
Transport management, order management, mobile and integrations. Reports to the COO.
- Rebuilt the design process around AI. Seven months from a first research note to the team’s operating model, with every designer adopting.
- Made the design system a business case. €73K invested, €688K saved, 845% ROI. Presented to investors in May 2026; scope then grew to both transport products.
- Wrote the design strategy for 2026–2028. Five pillars: operating model, team, design system, AI practice, research.
- Built the team’s knowledge infrastructure. GitHub for design, a shared knowledge base and 24 team skills: 855 commits from 8 contributors in six months.
- Co-led a central hub for internal tools. With the front-end architect: one entry point for 20 tools and docs, eight role onboarding guides, live four weeks after approval.
- Built the measurement. Product analytics piped into live epic dashboards, no manual reporting (a filter flow at 73% completion across 19.3K interactions).
- Turned research into a reversed scope call. Testing with operators in Europe and the US brought back a centralised inbox cut as too costly. Shipped Sep 2026.
- Grew and ran the team. Hired eight designers; grew the function from two to a peak of seven. Co-authored the team’s design principles. Interim product owner for an integrations squad: five epics, all released.