Work · A selection
A few pieces lifted up, and the rest in the index below.
Case studies on AI in the design process, the design system business case, and how a design team works, plus earlier product design in fintech and retail. 10 in the open, 3 more behind a password.
Three to start with.
• Process · CtrlChain · 2026 locked
Rebuilding the design process around AI.
From a first research note to a team operating model in seven months. Working prototypes as the source of truth, a shared skills library, and a clear rule: AI drafts, designers decide.
• Design systems · CtrlChain · 2026 · WIP locked
Making the case for design system investment.
A design system business case in finance language. €73K in, €688K of work the teams didn't have to do, an 845% return.
• Tooling · CtrlChain · 2026
Giving a design team a memory.
A Git-synced knowledge base for the design team, holding research, decisions, design system rationale and a shared skills library. Designs live in Figma, delivery in Azure DevOps, the reasoning lives here.
Everything else, in roughly the order it happened.
- Rebuilding the design process around AI
- Making the case for design system investment
- Giving a design team a memory
- One door into every internal tool
- Stepping in as product owner
- A user manual, rebuilt and shipped on deadline
- From UI/UX function to product design discipline
- Identity, values, and how a team designs together
- One app for a department store and a supermarket
- A digital wallet, front to back office
3 more case studies sit behind a password: work in progress, and work too close to the product to show in the open.